A competition was held among northern Canadian artists, to design a logo for the Northern Images retail galleries. Some of the artists who took part in the competition were Simon Tookoome and Irene Avaalaaqiaq of Baker Lake, Kenojuak Ashevak of Cape Dorset, and Mary Memogana of Ulukhaktok (formerly known as Holman).
Six drawings were presented for the consideration of the delegates attending the June 1978 Annual Meeting of The Canadian Arctic Co-operative Federation Limited (now called Arctic Co-operatives Limited), in Hall Beach, Nunavut. The delegates quickly and unanimously chose the design submitted by world renowned Inuit print artist Kenojuak Ashevak as the new Northern Images logo. They saw the main body of the drawing as the Federation, and the outreaching branches as the Member Co-operatives or helping hands.